#1 Setting Powder Brand in the US*.
Talc-Free Formula.
16HR Ultra-Blurring Wear.
The cult-favorite Translucent Loose Setting Powder. now talc-free with ultra-blurring power. Instantly blur the look of pores. fine lines and imperfections while extending makeup wear up to 16 hours. with our Ultra-Blur Loose Setting Powder. Infused with Hyaluronic Acid to deliver hydrating. all-day comfort. while controlling shine with a natural finish. Hydrating Hyaluronic Acid provides all-day comfort on all skin types. even dry skin!
16HR Longwear: Clinically proven to extend makeup wear up to 16 hours?
Hydrating Formula: Hyaluronic acid-infused for ultra-comforting skin feel.?
Instantly Blurs: Amino Acid and Silica Powders blur pores. fine lines and imperfections.
Comfortable Shine Control: 97% of users say this powder controls the look of shine on skin.**
Feels Breathable: 99% of users say this powder feels comfortable**
Cake-Free: 93% of users say this powder does not cake on skin**
Comfortable For All Skin Types. Including Dry Skin: 96% of users say this powder doesn’t leave skin feeling tight
Foolproof: Our artist-inspired press & roll technique ensures the perfect application every time?
No Photo Flashback: Truly translucent formula leaves no photo flashback?
Shades for Virtually All Skintones: 97% of users say this powder works well on their skintone**
Talc-Free
Does not clog pores. Dermatologist-tested. Non-comedogenic.
Four Shades for Virtually All Skintones?
? Translucent: Perfect for Fair to Medium Skin Tones.
? Translucent Honey: Sets medium skin tones with olive and golden undertones.
? Translucent Medium Deep: Ideal for medium-deep to deep skin tones.
? Tone-Up Rose: Ideal for light to medium skin tones.
Key Ingredients
?Silica Powders: Instantly create soft-focus effect on fine lines. pores. and imperfections
?Amino Acids: Skin-compatible composition for undetectable. longwear benefits.
?Hyaluronic Acid: Makes the powder comfortable for all skin types. even dry skin
? Ultra. Finely-milled Texture: Becomes one with skin. without emphasizing texture. imperfections. or dry patches
? Fragrance free. Does not clog pores. Dermatologist-tested. Non-comedogenic.?
*Source: Circana. LLC. US Prestige Beauty Total Department/Specialty. Makeup Setting Powder by Brand. Makeup Form: Loose Powder and Pressed Powder Compact Combined. Dollar and Unit Sales. January ?C December 2024
**Based on 3-day consumer testing with 71 women using Translucent Loose Setting Powder Ultra-Blur
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