24-hour life-proof formula delivers an effortless. easy-to-blend application with the perfect amount of playtime. Creamy color glides onto lids. providing rich payoff for a range of chic. customizable eye looks. Fade-proof. crease-proof. transfer-proof. smudge-proof. sweat-proof. and water-proof.
TOPLINE BENEFITS:
? 24HR Life Proof Wear
? Comfortable. Rich Color
? Gliding Creamy Texture
CLAIMS:
? 24-hour Long wear*
? 24-hour Crease-proof wear
? 24-hour Smudge-proof wear
? 24-hour Fade-proof wear*
? 24-hour Transfer-proof wear
? Sweat proof & Waterproof
? Dermatologist Approved
? Ophthalmologist Tested
? Suitable for Sensitive Skin
? Safe for Contact Lens Wearers
*Based on trainer technician clinical evaluation?
CONSUMER CLAIMS:
? 100% of participants answered this eyeshadow is easier to use than my current eyeshadow formula after 24HRs of wear
? 100% of participants answered this eyeshadow delivers creamy. effortless. non-tugging application after 24HRs of wear?
? 100% of participants answered this eyeshadow has one stroke color payoff & immediate color release after 24HRs of wear
? 100% of participants answered this eyeshadow has just the right amount of play time to deliver the look you want after 24HRs of wear
? 100% of participants answered the formula is buildable from sheer to an intense look after 24HRs of wear
*In a US consumer study of 31 subjects
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